A tribute to our legacy.
A veil of history covers the image of our boutiques through a masterful temporary intervention in homage to the Sota building in Bilbao.

Every detail, place, moment and person that has been part of Suarez's history has been decisive in defining its DNA and making it one of the most important Spanish jewelry brands in the contemporary luxury panorama.

One of those important and recognizable icons that continues to be very present in our imagination is the Sota building in Bilbao, the majestic construction that, since 1985, has housed the flagship boutique of the city where we were born.

Just a few months ago, the architectural and ornamental elements of the façade of this imposing building inspired our designers and artisans to bring the Sota de Suarez jewelry collection to life. Now, continuing with the year of celebration for our 80th anniversary and with the intention of going one step further to demonstrate the great devotion we feel for our origins, we present a very special intervention in the windows of our boutiques inspired by this treasure of the Bilbao architecture.

This has allowed us to create an even stronger bond between our boutiques and the enclave that has been home to our original flagship boutique for decades. A very special way of conveying the essence of our history through structures carefully erected to reflect with maximum veracity every last detail of this iconic building.

This concept allows us to create an indirect invitation to all our clients, curious people and passersby who pass in front of our boutiques, since, to discover our great value, the jewelry, they will have to look into each of the scale rooms located in the intervened shop windows.

With the intention of creating a connection with the predecessor jewelry collection, the structures highlight some of the reliefs that our designers took as reference to give life to the jewelry designs by creating chiaroscuros through it color palette of the building. 

Another of the most distinctive nods to the careful composition comes from the scale representation of small plaques characteristic of the streets of Bilbao.

To further enhance the showcase of the flagship boutique of the Sota building in Bilbao, a special structure of the building's façade has been created which includes other miniature elements from the street that manage to give even more context to the intervention. Among them, the recognizable Buick car model with which Mr. Emiliano Suárez Faffián, founder of Suarez, walked through the streets of Bilbao, stands out especially.

We invite you to enjoy first-hand this special intervention in homage to the Sota building in Bilbao in our boutiques in Madrid (Serrano 62 and Serrano 63), Barcelona (Passeig de Gràcia 82), Bilbao (Gran Vía de Don Diego López de Haro, 43), Alicante, Málaga, San Sebastián and in the corners of El Corte Inglés in Valencia (Pintor Sorolla), Bilbao, Zaragoza, Murcia, Seville (Nervión), Barcelona (Plaça de Catalunya), Córdoba, Granada, Palma de Mallorca, Alicante, Oviedo and Castellón.

In the rest of our boutiques you can enjoy a representation of the structure within the space itself.