La belleza del origen | Casa Suarez

The beauty of origin

For this Spring-Summer 2025 season, our window displays are transformed into a visual homage to the place where it all begins: the heart of the planet. The silent cradle of the most exceptional precious stones that will later become part of our creations.

At Suarez, each piece of jewelry tells a story that begins deep within the earth. Inspired by the beauty of geological strata, we have conceived an artistic intervention that reveals, layer by layer, the genesis of our raw material.

The structures that invade our new boutique windows this season have been crafted from "washi," a traditional Japanese paper of great prestige, lightness, and quality that has been handcrafted for centuries from three different fibers: Kozo, Mitsumata, and Gampi. The latter, due to its difficulty and even impossibility of cultivation, is considered a "precious fiber," which provides an extra point of connection with the great value of our raw material.

La belleza del origen | Casa Suarez

Using washi as a starting point, our visual team has designed different structures with organic and irregular shapes that emulate the levels of the Earth's subsurface. From these layers emerge the jewels in our collections, as if they were newly discovered stones, revealed after centuries of waiting.

La belleza del origen | Casa Suarez
La belleza del origen | Casa Suarez
La belleza del origen | Casa Suarez

In addition to being a visual metaphor, this composition is a declaration of principles: at Suarez, we believe in the purity of nature, in beauty that requires no artifice, and in absolute respect for the origin of the raw material.

Our precious stones, selected with absolute rigor and very high quality standards, are fragments of the earth naturally transformed by time and revealed by the expert hands of our master jewelers. Their character is unique and unrepeatable, and within them they hold a power that connects directly with the essence of the people who wear them.

La belleza del origen | Casa Suarez

This visual intervention represents the closing of an aesthetic and symbolic cycle. If the jewelry we present is the culmination of a process of artisanal perfection, these window displays succeed in extolling THE BEAUTY OF ORIGIN as a jewelry house.

And it is there, in this balance between origin and destination, where our philosophy is manifested.

La belleza del origen | Casa Suarez

With this gesture, we pay tribute to nature as the creator of our raw materials and, at the same time, we celebrate the final jewel: a masterpiece that, after emerging from the subsoil, reaches its maximum expression in our shop windows.

At Suarez, we believe in the natural cycle and in nature's ability to offer us hidden treasures. Our mission as a jewelry house is to fully enhance its beauty through creations that illuminate the most important moments in our customers' lives.